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About us - here you can find out our history




It all started with the long search for the perfect shirt. After long stays in Turkey and negotiations with the best producers, it was clear at the end of the day: we are realizing the Multiply Apparel project in Germany. Our goal: to create a label that offers high class shirts for fashionable men. That satisfies the appetite for fashion and fulfills the desire for optimal quality even with a daily basic like the shirt.


Nothing men wear more often and better than a T-shirt, nothing in the fashion world is so perfectly combinable. Jeans & Shirt? Perfect! Jacket & Shirt? Cool! It is not without reason that the shirt belongs as a basic in every wardrobe and on the body of every man, no matter whether fashion-crazy or fashionable rather in the mainstream. Because with the perfect shirt, men can quickly and easily get closer to the perfect attitude to life on a perfect day. 


In our online shop and our store in Dortmund, high quality meets fair prices. Extra long oversize look, tight yet comfortable fit, sophisticated details such as the round hem - we mix up the fashion world with fancy cuts and a great fit. Because we believe that our premium shirts are not just an everyday fashion classic, they are a piece of genuine attitude to life and embody the spirit of many generations of men. And this is exactly the spirit we bring back into men's fashion. Right in the middle of the Ruhr area to all over Germany. And into the whole world...